Fig. 3From: Colonoscopy in poorly prepped colons: a cost effectiveness analysis comparing standard of care to a new cleansing technologyLifetime costs for patients at average risk for CRC: standard of care (SOC) vs. Pure-Vu: assumes an inadequate prep rate of 25% for SOC and 5% for Pure-Vu with varying compliance rates; Pure-Vu @ $750; private payBack to article page