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Table 7 Estimated prices for advertising media for selected countries in 2000 I$ and US$

From: Enhancing the comparability of costing methods: cross-country variability in the prices of non-traded inputs to health programmes

Country GDP per capita (I$) In or out-of-sample1 Type of advertising media Price per unit of advertising (national average)2 Price per unit
     Mean (I$) 95% uncertainty interval Low 95% uncertainty interval High SD Mean (US$) SD
Mali 636 Out Television 1772.03 1105.46 2668.48 489.50 560.31 154.78
   Out Newspaper 1489.14 923.03 2264.68 411.30 470.86 130.05
   Out Radio 190.79 121.38 275.33 49.07 60.33 15.52
Mozambique 720 Out Television 2277.33 1438.27 3354.40 604.92 676.68 179.74
   Out Newspaper 1913.69 1204.12 2858.08 507.10 568.63 150.68
   Out Radio 245.66 158.49 353.13 62.27 72.99 18.50
Indonesia 3,168 Out Television 11752.53 7883.70 16583.24 2809.93 2720.73 650.50
   Out Newspaper 9843.86 6678.58 13627.51 2195.09 2278.87 508.17
   Out Radio 1281.47 794.18 1901.86 344.83 296.67 79.83
Ecuador 3,261 In Television 3556.87 2545.69 4866.86 718.19 1192.26 240.74
   In Newspaper 2970.61 2218.11 3871.12 493.90 995.75 165.55
   In Radio 383.67 277.29 510.29 70.12 128.61 23.50
Algeria 3,949 Out Television 5579.44 3940.72 7621.37 1141.47 2520.54 515.67
   In Newspaper 4660.45 3534.15 6064.28 793.14 2105.38 358.30
   Out Radio 603.97 420.44 826.24 123.28 272.84 55.69
Romania 6,412 Out Television 11931.15 7562.81 17810.30 3064.35 3027.21 777.50
   In Newspaper 10031.18 6478.71 14708.77 2596.96 2545.15 658.91
   In Radio 1290.93 838.86 1884.05 336.05 327.54 85.26
Russian 8,036 In Television 37487.68 21956.51 58201.85 11622.29 8491.69 2632.68
Federation   In Newspaper 31502.10 18313.14 50166.71 9695.72 7135.85 2196.27
   In Radio 4082.98 2321.96 6608.19 1380.80 924.88 312.78
Bahrain 14,159 Out Television 1843.03 1158.26 2683.85 471.42 1455.81 372.37
   Out Newspaper 1526.35 1098.16 2025.85 283.85 1205.66 224.21
   Out Radio 196.87 140.40 263.72 38.15 155.50 30.14
Greece 16,706 Out Television 12714.93 8149.36 18321.48 3183.83 7932.25 1986.24
   Out Newspaper 10577.81 7488.06 14608.00 2159.53 6599.01 1347.23
   Out Radio 1381.84 841.69 2034.56 368.24 862.07 229.73
United Arab 20,331 Out Television 6485.48 4215.24 9211.70 1552.37 6542.02 1565.90
Emirates   Out Newspaper 5382.99 4008.62 7129.34 955.36 5429.92 963.69
   Out Radio 700.30 461.54 991.37 159.36 706.40 160.75
United 24,348 Out Television 3879.47 2430.51 5551.92 979.47 3820.69 964.63
Kingdom   In Newspaper 3213.12 2337.67 4222.01 586.00 3164.43 577.12
   In Radio 416.75 283.01 583.22 90.70 410.44 89.33
Canada 28,088 In Television 12740.92 7628.18 18964.36 3576.09 10346.65 2904.07
   In Newspaper 10566.88 7213.28 14966.46 2390.91 8581.15 1941.61
   In Radio 1382.21 810.45 2108.17 399.06 1122.47 324.07
  1. 1In and out of sample indicate whether or not the country was included in the data set used to estimate the model.
  2. 2Regional estimates are available at http://www.who.int/choice.