Country | GDP per capita (I$) | In or out-of-sample1 | Type of advertising media | Price per unit of advertising (national average)2 | Price per unit | ||||
---|---|---|---|---|---|---|---|---|---|
 |  |  |  | Mean (I$) | 95% uncertainty interval Low | 95% uncertainty interval High | SD | Mean (US$) | SD |
Mali | 636 | Out | Television | 1772.03 | 1105.46 | 2668.48 | 489.50 | 560.31 | 154.78 |
 |  | Out | Newspaper | 1489.14 | 923.03 | 2264.68 | 411.30 | 470.86 | 130.05 |
 |  | Out | Radio | 190.79 | 121.38 | 275.33 | 49.07 | 60.33 | 15.52 |
Mozambique | 720 | Out | Television | 2277.33 | 1438.27 | 3354.40 | 604.92 | 676.68 | 179.74 |
 |  | Out | Newspaper | 1913.69 | 1204.12 | 2858.08 | 507.10 | 568.63 | 150.68 |
 |  | Out | Radio | 245.66 | 158.49 | 353.13 | 62.27 | 72.99 | 18.50 |
Indonesia | 3,168 | Out | Television | 11752.53 | 7883.70 | 16583.24 | 2809.93 | 2720.73 | 650.50 |
 |  | Out | Newspaper | 9843.86 | 6678.58 | 13627.51 | 2195.09 | 2278.87 | 508.17 |
 |  | Out | Radio | 1281.47 | 794.18 | 1901.86 | 344.83 | 296.67 | 79.83 |
Ecuador | 3,261 | In | Television | 3556.87 | 2545.69 | 4866.86 | 718.19 | 1192.26 | 240.74 |
 |  | In | Newspaper | 2970.61 | 2218.11 | 3871.12 | 493.90 | 995.75 | 165.55 |
 |  | In | Radio | 383.67 | 277.29 | 510.29 | 70.12 | 128.61 | 23.50 |
Algeria | 3,949 | Out | Television | 5579.44 | 3940.72 | 7621.37 | 1141.47 | 2520.54 | 515.67 |
 |  | In | Newspaper | 4660.45 | 3534.15 | 6064.28 | 793.14 | 2105.38 | 358.30 |
 |  | Out | Radio | 603.97 | 420.44 | 826.24 | 123.28 | 272.84 | 55.69 |
Romania | 6,412 | Out | Television | 11931.15 | 7562.81 | 17810.30 | 3064.35 | 3027.21 | 777.50 |
 |  | In | Newspaper | 10031.18 | 6478.71 | 14708.77 | 2596.96 | 2545.15 | 658.91 |
 |  | In | Radio | 1290.93 | 838.86 | 1884.05 | 336.05 | 327.54 | 85.26 |
Russian | 8,036 | In | Television | 37487.68 | 21956.51 | 58201.85 | 11622.29 | 8491.69 | 2632.68 |
Federation | Â | In | Newspaper | 31502.10 | 18313.14 | 50166.71 | 9695.72 | 7135.85 | 2196.27 |
 |  | In | Radio | 4082.98 | 2321.96 | 6608.19 | 1380.80 | 924.88 | 312.78 |
Bahrain | 14,159 | Out | Television | 1843.03 | 1158.26 | 2683.85 | 471.42 | 1455.81 | 372.37 |
 |  | Out | Newspaper | 1526.35 | 1098.16 | 2025.85 | 283.85 | 1205.66 | 224.21 |
 |  | Out | Radio | 196.87 | 140.40 | 263.72 | 38.15 | 155.50 | 30.14 |
Greece | 16,706 | Out | Television | 12714.93 | 8149.36 | 18321.48 | 3183.83 | 7932.25 | 1986.24 |
 |  | Out | Newspaper | 10577.81 | 7488.06 | 14608.00 | 2159.53 | 6599.01 | 1347.23 |
 |  | Out | Radio | 1381.84 | 841.69 | 2034.56 | 368.24 | 862.07 | 229.73 |
United Arab | 20,331 | Out | Television | 6485.48 | 4215.24 | 9211.70 | 1552.37 | 6542.02 | 1565.90 |
Emirates | Â | Out | Newspaper | 5382.99 | 4008.62 | 7129.34 | 955.36 | 5429.92 | 963.69 |
 |  | Out | Radio | 700.30 | 461.54 | 991.37 | 159.36 | 706.40 | 160.75 |
United | 24,348 | Out | Television | 3879.47 | 2430.51 | 5551.92 | 979.47 | 3820.69 | 964.63 |
Kingdom | Â | In | Newspaper | 3213.12 | 2337.67 | 4222.01 | 586.00 | 3164.43 | 577.12 |
 |  | In | Radio | 416.75 | 283.01 | 583.22 | 90.70 | 410.44 | 89.33 |
Canada | 28,088 | In | Television | 12740.92 | 7628.18 | 18964.36 | 3576.09 | 10346.65 | 2904.07 |
 |  | In | Newspaper | 10566.88 | 7213.28 | 14966.46 | 2390.91 | 8581.15 | 1941.61 |
 |  | In | Radio | 1382.21 | 810.45 | 2108.17 | 399.06 | 1122.47 | 324.07 |