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Table 5 Total cost per exposed person in different BCC channels (in BDT and US$)

From: Cost of behavior change communication channels of Manoshi -a maternal, neonatal and child health (MNCH) program in urban slums of Dhaka, Bangladesh

BCC channel

Total cost per exposed

 

BDT

US$

Face-to-face counseling

60.22

0.82

Group counseling

61.40

0.85

Mass media

44.19

0.61

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Cost Effectiveness and Resource Allocation

ISSN: 1478-7547

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