Cost components | Inputs | Mass media | ||||
---|---|---|---|---|---|---|
Folksong | Street drama | TV-spot | Billboard | |||
Fixed cost item | Hiring/Contract out | 1,200.001) | 5,000.001) | 70,000.002) | 100,000.003) | |
Production cost | Â | 10.60 | 397.59 | Â | ||
Arrangement items | Banner | 1.43 | Â | Â | Â | |
Badge | 3.43 | Â | Â | Â | ||
 |  | Rope | 0.19 |  |  |  |
Total fixed cost | Â | 125.06 | 5010.60 | 70397.59 | 100,000.00 | |
Variable cost item | BCC materials | Leaflet | 121.72 | 162.30 | Â | Â |
 | SS | 7.69 | 7.69 |  |  | |
 | SK | 4.81 | 4.81 |  |  | |
Personnel | PO | 28.85 | 28.85 | Â | Â | |
 | MMW | 18.03 | 18.03 |  |  | |
 | BM | 36.06 | 36.06 |  |  | |
 |  | RM | 8.81 | 8.81 | 52.88 | 52.88 |
Total variable cost | Â | 225.97 | 266.55 | 52.88 | 52.88 | |
Total cost | Â | Â | 1431.03 | 5277.15 | 70450.47 | 10,0052.88 |
(CI) | Â | Â | (1402.72-1459.33) | (5251.01-5303.29) | - | - |
Total no of participants | 150 | 200 | 182,358 | 12,708 | ||
Cost per exposed person (BDT) | 9.54 | 26.39 | 0.39 | 7.87 | ||
(CI) | (7.30-12.53) | (23.26-32.56) | - | - | ||
(US$) | (0.13) | (0.36) | (0.01) | (0.11) |