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Table 4 Cost per exposed person for sub-channels in mass Media sessions

From: Cost of behavior change communication channels of Manoshi -a maternal, neonatal and child health (MNCH) program in urban slums of Dhaka, Bangladesh

Cost components

Inputs

Mass media

Folksong

Street drama

TV-spot

Billboard

Fixed cost item

Hiring/Contract out

1,200.001)

5,000.001)

70,000.002)

100,000.003)

Production cost

 

10.60

397.59

 

Arrangement items

Banner

1.43

   

Badge

3.43

   
  

Rope

0.19

   

Total fixed cost

 

125.06

5010.60

70397.59

100,000.00

Variable cost item

BCC materials

Leaflet

121.72

162.30

  
 

SS

7.69

7.69

  
 

SK

4.81

4.81

  

Personnel

PO

28.85

28.85

  
 

MMW

18.03

18.03

  
 

BM

36.06

36.06

  
  

RM

8.81

8.81

52.88

52.88

Total variable cost

 

225.97

266.55

52.88

52.88

Total cost

  

1431.03

5277.15

70450.47

10,0052.88

(CI)

  

(1402.72-1459.33)

(5251.01-5303.29)

-

-

Total no of participants

150

200

182,358

12,708

Cost per exposed person (BDT)

9.54

26.39

0.39

7.87

(CI)

(7.30-12.53)

(23.26-32.56)

-

-

(US$)

(0.13)

(0.36)

(0.01)

(0.11)

  1. 1)Per show, 2)Broad casting through cable TV, 3)Display per year.