Figure 2
![Figure 2](http://media.springernature.com/full/springer-static/image/art%3A10.1186%2F1478-7547-11-14/MediaObjects/12962_2012_Article_170_Fig2_HTML.jpg)
Allocation of funds in a social franchise. For every dollar spent on a medical care episode, the patient is spending 14 cents at retail, the social franchise is spending 42 cents to achieve price reductions below the acquisition cost, and spending 44 cents to supervise the quality of care.