Table 1 Cost-effectiveness calculations for various smoking cessation options
|  | Cost (£) | Annual quit rate | QALY gain | Incremental gain (QALYs) | Incremental cost (£) | ICER |
|---|---|---|---|---|---|---|
Willpower alone | 0 | 3% | 0.0295 | - | - | - |
Brief advice | 47 | 4% | 0.0396 | 0.0099 | 47 | Extendedly dominated |
Pharmacy services | 55 | 5% | 0.0495 | 0.0099 | 8 | £2,800 |
Tailored HRLA counselling | 215 | 8.7% | 0.0857 | 0.0364 | 160 | £4,400 |
Smokers’ clinics | 350 | 10% | 0.0985 | 0.0128 | 135 | £10,500 |